Also that year, citing the wide availability of pornography on the Internet, the company announced that Playboy would no longer feature photos of nude women, but it reversed that decision in 2017. ![]() In the 2000s, however, circulation of the print magazine dropped again, falling to less than one million by 2015. The company established a Web site,, in 1994, which was an immediate success. By the end of the decade, Playboy’s circulation had stabilized at about 3.4 million. Under the leadership of Hefner’s daughter, Christie Hefner, who was appointed president of the parent company in 1982 and served as chief executive officer from 1988 to 2009 (her father remained editor-in-chief), the magazine was recast as an advocate of First Amendment freedoms and a defender of progressive positions on a variety of social issues. In the 1980s, however, the magazine’s readership declined steeply, partly because the sexual revolution it continued to advocate had largely been won, rendering its image less daring and less provocative and partly because it faced new competition from racier publications such as Penthouse, which featured cruder and more-explicit nude photography. The magazine’s format and approach were widely imitated.įrom the 1950s to the early ’70s Playboy’s circulation (including subscription and newsstand sales) and advertising revenues steadily increased, reaching a high point of 7.2 million copies sold in November 1972 and average sales of 5.6 million copies per issue in 1975. Through its support of that belief and its popularization of the notion that viewing sexually suggestive photography of women was not only acceptable but healthy, it contributed to the so-called sexual revolution in the United States in the 1960s, marked by greatly more permissive attitudes toward sexual interest and activity than had been prevalent in earlier generations. The “Playboy Philosophy,” articulated by Hefner himself in the pages of the magazine, advocated complete personal freedom (for both men and women) in all things, including sex. ![]() The periodical emphasized what it considered progressive sexual views. Its interviews with celebrities and other newsworthy persons won wide attention. PRNewsFoto/Playboy Enterprises, Inc./AP ImagesĪlthough most famous for its photo spreads, Playboy also published general articles and fiction, both of which were frequently of high quality. Hugh Hefner surrounded by the waitstaff at the original Playboy Club in Chicago, 1960. Britannica Explains In these videos, Britannica explains a variety of topics and answers frequently asked questions.This Time in History In these videos, find out what happened this month (or any month!) in history.#WTFact Videos In #WTFact Britannica shares some of the most bizarre facts we can find.Demystified Videos In Demystified, Britannica has all the answers to your burning questions.Britannica Classics Check out these retro videos from Encyclopedia Britannica’s archives.
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